My name is Paul Segreto. My mission is to help individuals, families, and partnerships explore entrepreneurship with clarity, confidence, and experienced guidance. I am committed to helping aspiring entrepreneurs understand their options, make informed decisions, and pursue business ownership in a way that aligns with their goals, their lives, and their future.  

With more than four decades of experience as an entrepreneur, senior executive, advisor, and certified franchise and business broker, I have worked across franchising, restaurants, and small business at every level. My work has been centered on helping aspiring entrepreneurs identify meaningful opportunities, gain clarity, and pursue business ownership with confidence.  

Since 2001, I have advised startups, franchise brands, and business owners, and since 2014, my focus has been on connecting the right people, brands, and opportunities to support entrepreneurial success. I am recognized as a Top 100 Global Franchise and Small Business Influencer, founder of the Franchise Today podcast, and author of Tales of the Entrepreneurial Spirit, a short story collection created to inspire those exploring entrepreneurship.